Why HarVa

BY RAJESH SHUKLA SENIOR FELLOW AT NCAER

With the most recent and very sharp jerk, the new picture of consumer demand seems to be one in which rural India is far more dominant than it has been in these past few years of strong urban volume and value growth.

Former P.M Manmohan Singh

I am delighted to be here today to inaugurate this conference. This event in many ways marks the formal launch of one of our most important development initiatives in recent years - Bharat Nirman. I compliment the Confederation of Indian Industry for organizing this Conference.

MONIKA HALAN COLUMNIST

By 2015, three million villagers will be able to access wealth management services without travelling for more than 3-7km

MAITREYEE HANDIQUE

More focus on rural India, expenditure increased by 45%The spending on rural employment guarantee scheme has been raised to Rs 39,100 cr from Rs 30,000 cr

Our Vision

Idea to reality

We aim to assist rural India to access and harness the opportunities that urban India / local environment offers for a better quality of life. It includes supporting various development projects that create employment for villagers. Our foundation is built on "Blue Ocean" strategy with dual benefits of building a profitable business model and creating socio-economic value. The engine that drives this model is the out-of-the-box thinking leading to innovations and inventions relevant to connecting rural India with corporate world. We intend to create farming groups and Rural BPOs that foster and engender greater investments from the corporate world into the rural sector.

With a difference

The capitalist economy has failed to address the combined challenge of economic and social upliftment. Most of the companies are gripped with and revolve around customer centric model, profitability and building shareholder value. Although, some of them have adopted corporate social responsibility programs, they have failed to genuinely add value to rural India and society in general because most of their initiatives are not part of their core business model.

HarVa aims to take up the challenge by blending both a profitable and social model. The hybrid model takes entrepreneurship to new a level where profits are maximized by adapting various innovative steps aimed to reap benefits from the current rural labor arbitrage and address the social issues like rural employment and education.